As it is evident from the name, Google AdSense is a program that is run by none other than Google. This a program for website publishers. The website publishers target the site content and audience through this program and serve text, images, video, or any interactive media advertisements accordingly.
All the advertisements that are submitted are supervised, sorted, and maintained by Google. Revenue is initiated on either a per-click or per-impression basis. A cost-per-action service was beta tested by Google, but it was discontinued in October 2008 in favor of a DoubleClick offering owned by Google.
In 2014, Google earned $3.4 billion, which is 22% of total revenue through Google AdSense. This program operates on HTTP cookies. In 2021, more than 38.2 million websites use AdSense.
By enrolling through Google ads, anyone who wants to advertise can do so with Google's targeted advertisement system. Based on website content, the user’s geographical location, and other factors, Google uses its technology to serve advertisements.
With the help of Google AdSense, one can earn money from their online content.
Steps To Sign Up For Google AdSense
First of all, you need these two things to create your AdSense account:
- A Google Account - Everyone already signs in a Gmail account if they are using Gmail or other Google services. If not, then it is very easy to create a google account. You have chosen a type of account, for instance- business or personal. Then create your mail address and password. After it is done, all there is left to do is to provide your recovery information. If you do this, you have your google account, which can be used to set up your AdSense account.
- Your Own Content - You have to have your own content created from scratch if you open your own AdSense account. This is because this can be your own site, blog, or any other original content. You will be the owner of it, and it complies with the AdSense program policies.
After you acquire the above-mentioned things, then you can go ahead and create your AdSense account following the steps mentioned below:-
- Visit this site- Google Adsense.
- Click on ‘Get Started’.
- Enter the URL of the site that you want to show your advertisements on.
- Enter your email address.
- Choose whether you would like AdSense to send you customized help and performance suggestions.
- It is recommended that you choose ‘Yes’ so google can help you get more out of AdSense.
- Click on ‘Save and Continue’.
- After this, sign in to your Google Account.
- You will be asked to select your country or territory.
- Then all you need to do is review and accept the ‘Terms and Conditions’ of AdSense.
- After all, this is done, click on 'Create account'.
You are now signed in to your new AdSense account.
How To Use Google AdSense
After you are done with creating your account, you need to add it to your website. To do so, these are the steps that you should follow:-
- You need to have an existing website of your own before you get started. For those of you who do not have an existing website, do not apply for AdSense. Also, people who are in the process of creating their website, that is, if your website is under construction, even then, do not apply for AdSense.
- Make sure your site complies with the rules. Google does not accept any website into this program unless you meet their eligibility requirements. You should have an easy way of navigation. This means that the text should be easy to read; the elements should be lined up properly; every function should work properly.
- After the following criteria are fulfilled, you can apply for AdSense. Then you have to determine which types of advertisements you want to be displayed on your website. On the left side of your dashboard, you will see a Content option. Once you click on that option, you will get a drop-down menu containing some additional options. Then, you have to click on the Ad Units menu. There you will select things like ad type, ad size, style, etc. There you can customize it any way you want to.
- After you are done configuring, you will get a 'save and get code' option at the bottom of the page. Clicking on it will automatically generate a code to add to your website. Copy and paste that code to your website.
- The last step is for you to verify your address.
After these are all done, you are ready to use your AdSense account to earn through advertisements.